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Adobe Marketo Engage is a marketing automation platform for lead management, email marketing, and multi-channel campaign orchestration. With BonData, you can connect to your Marketo instance to read, enrich, and sync your marketing data - including leads, activities, and program performance - within Agent workflows.

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Marketo REST API Setup

Marketo authenticates through a Custom Service in LaunchPoint. You’ll need a Client ID, a Client Secret, and your instance Endpoint URL (the Munchkin-based REST endpoint).

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Step 1: Create a Custom Service in LaunchPoint

  1. Log in to Marketo as an admin
  2. Go to Admin → Integration → LaunchPoint
  3. Click New → New Service
  4. Set Service to Custom, give it a display name (e.g. BonData)
  5. Select an API Only user as the associated user, then click Create
Create the API Only user first under Admin → Users & Roles, assigning it a role with Access API permissions (Read-Only Lead, Read-Only Activity, etc.). Marketo requires the service to be tied to an API user.

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Step 2: Retrieve Your Credentials and Endpoint

  1. On the LaunchPoint page, click View Details next to your new service
  2. Copy the Client Id and Client Secret
  3. Go to Admin → Integration → Web Services
  4. Under REST API, copy your Endpoint URL - it looks like https://123-ABC-456.mktorest.com/rest
The numeric prefix in your endpoint (e.g. 123-ABC-456) is your Munchkin ID. Use the full REST endpoint, not the Identity or SOAP URL.

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Step 3: Enter Credentials in BonData

  1. In BonData, navigate to Integrations and select Marketo
  2. Enter your Client ID, Client Secret, and Endpoint URL
  3. Click Connect
BonData exchanges your credentials for a short-lived access token and refreshes it automatically.

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Required Fields

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Available Data

Once connected, BonData can sync the following Marketo data:
  • Leads - Person records with standard and custom fields
  • Activities - Lead activity history such as email opens, clicks, form fills, and page visits
  • Programs - Marketing programs and their metadata
  • Campaigns - Batch and trigger smart campaigns
  • Lists - Static lists and their membership
  • Opportunities - Sales opportunities and opportunity roles synced into Marketo
  • Companies - Company records associated with leads