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LinkedIn is the leading professional network, and its Marketing and Pages APIs expose organization analytics, follower data, and advertising performance. With BonData, you can connect to your LinkedIn account to read, enrich, and sync your organic and paid marketing data within Agent workflows.

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LinkedIn OAuth 2.0 Setup

LinkedIn uses OAuth 2.0 with an approved Developer app. You’ll create an app, request the appropriate member and organization scopes, then authorize BonData.

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Step 1: Create a LinkedIn Developer App

  1. Go to the LinkedIn Developer Portal
  2. Click Create app
  3. Associate the app with the Company Page you want to manage
  4. Complete verification of the Page association
BonData requires an approved LinkedIn Developer app. Access to the Marketing Developer Platform (for ad accounts, campaigns, and Lead Gen Forms) must be requested and approved by LinkedIn before those scopes become available.

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Step 2: Request Products and Scopes

  1. On your app’s Products tab, add Community Management API (for Pages and analytics) and Marketing Developer Platform (for advertising)
  2. Ensure the relevant OAuth scopes are enabled, such as r_organization_social, rw_organization_admin, r_ads, and r_ads_reporting

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Step 3: Connect Your Account in BonData

  1. In BonData, navigate to Integrations and select LinkedIn
  2. Click Connect
  3. You’ll be redirected to LinkedIn to authorize the requested scopes
  4. Sign in, select the organization to grant access to, and click Allow
  5. You’ll be redirected back to BonData once connected
The signed-in member must be an admin of the Company Page and, for advertising data, have access to the relevant Ad Account.

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Required Fields

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Available Data

Once connected, BonData can sync the following LinkedIn data:
  • Organization / Company Pages - Page profiles and metadata
  • Followers - Follower counts and follower demographics
  • Share / Post Analytics - Impressions, clicks, reactions, and engagement per post
  • Ad Accounts - Advertising accounts you have access to
  • Campaigns - Ad campaigns, campaign groups, and creatives with performance metrics
  • Lead Gen Forms - Lead Gen Form definitions and captured lead responses