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G2 is the world’s largest software marketplace, where millions of buyers research products through reviews, comparisons, and buyer intent signals. With BonData, you can connect to your G2 account to read, enrich, and sync your marketing and sales intelligence data - including buyer intent and reviews - within Agent workflows.

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G2 API Token Setup

G2 exposes its data through an API Token generated in My.G2. API access requires an eligible G2 subscription (such as Buyer Intent or a Marketing Solutions plan).

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Step 1: Open Integration Settings

  1. Log in to My.G2
  2. Click Integrations in the left navigation
  3. Select the API section
The API and Buyer Intent data feeds are available only on eligible G2 plans. If you don’t see the API section, contact your G2 account manager to confirm your subscription includes API access.

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Step 2: Generate an API Token

  1. Click Generate Token (or Create Token)
  2. Give the token a descriptive name, e.g. BonData
  3. Copy the generated API Token - it is shown only once
Store the token somewhere safe immediately. If you lose it, you’ll need to revoke and regenerate a new token from the same screen.

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Step 3: Enter Credentials in BonData

  1. In BonData, navigate to Integrations and select G2
  2. Enter your API Token
  3. Click Connect

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Required Fields

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Available Data

Once connected, BonData can sync the following G2 data:
  • Buyer Intent - Signals showing which companies are researching your product and category
  • Company / Account Data - Firmographics for accounts appearing in your intent feed
  • Reviews - Reviews left on your products, including ratings and structured responses
  • Review Responses - Vendor responses to reviews
  • Competitor Comparisons - Head-to-head comparison views between your product and competitors